General information regarding our Privacy Policy


Welcome to our website  www.artedeimercatanti.com.

We invite you to read our Privacy Policy carefully. It applies whenever you access the Site and, more generally, whenever you navigate within it or utilize the services it offers, regardless of whether you actually purchase any products. By consulting the Site or sending us an e-mail via the section ‘Contacts’ or to an e-mail address indicated on the Site, personal data relating to identified or identifiable individuals may in fact be processed.

This document therefore explains to users (‘Data Subjects’) the methods adopted to handle processing operations, and also constitutes a privacy notice, submitted in keeping with legislation regulating the Protection of Personal data.

This Privacy Policy also provides information to help you understand how we collect and use data that identify users. If you require any further information on our Privacy Policy, you can contact the customer assistance service.



The Data Controller is the company Fiordaliso S.r.l., Via Giuseppe Paolini 11/D, Prato (PO), tax code and VAT registration no. 01948650971. The Data Controller establishes the purposes for which data are processed and the methods adopted.



2.1. Collection of data

Fiordaliso S.r.l. collects personal data and other information directly from its users as part of the online registration process, via web pages dedicated to new commercial initiatives (e.g. landing page) or through purchase orders for products on the website in order to complete e-commerce transactions. These data are processed by Fiordaliso S.r.l. within the limits and for the purposes described in the privacy notice submitted to the user, in the section dealing specifically with the collection of data, or in this Privacy Policy, and may also be transferred to third parties for purposes linked to the supply of the services requested by the customer (as dealt with in further detail in the paragraph headed “Subjects to whom personal data may be transferred”).


2.2 Purposes and legal basis

Personal data are collected and processed by Fiordaliso S.r.l. for purposes strictly linked to the use of the website, the services it offers (which may also include marketing activities) and the purchasing of products. More precisely, your personal data may be processed for the following purposes:

  • to provide services relating to registration and access to reserved areas or to specific services (during website registration processes, we collect the relevant e-mail address, personal data and/or shipment information and the password, with the use of on-line registration forms);
  • when expressly requested, to send our newsletter by e-mail;
  • for necessary purposes in order to provide full information and assistance regarding the services and/or the purchasing of products on the Site (in order to provide assistance services, we collect your personal data through our Customer Service in the section “Contact us”);
  • in order to complete the purchasing of products on the Site (we collect your personal data, such as e-mail address, personal data, postal address, credit card and bank details and telephone number via the order form);
  • in order to provide information regarding navigation problems, browser compatibility or uploading of web pages from the Site (collecting and processing data in response to a request for technical assistance);
  • in order to prevent or discover fraudulent activity or improper use detrimental to the Site;
  • so that Fiordaliso S.r.l. can exercise its rights (such as, the right to defend itself in legal actions);
  • to allow you to save the products you like the most in your virtual shopping cart;
  • having obtained express, specific consent, for marketing, analysis and profiling activities, such as:
    • commercial information and/or promotions by paper mail (or flyer) and telephone or via electronic communications such as e-mails, text messages and other automated systems available for this purpose, aimed at publicizing new products and improving the services offered;
    • market research and surveys on the quality of the services and customer satisfaction, also through specialized companies, with the aim of improving the products and services offered;
    • profiling aimed at analyzing the needs, tastes, choices and habits of consumers, also through electronic processing, in order to provide information on products or services that reflect the preferences and interests of the users;
    • analyses of aggregate data relating to the user’s behavior or analysis of the user’s behavior on the website.

The processing of your data for marketing and profiling purposes requires your clear, specific consent; nevertheless, we must inform you that the Data Controller may process your personal data for other purposes, even if you do not give your consent, in certain circumstances envisaged by the law (for example, whenever necessary in order to comply with a legal obligation) or whenever necessary in order to perform contractual obligations towards users (for example, if the user has purchased products on the Site) or when you have requested to benefit of specific services via our website.

All the personal data provided are therefore processed exclusively for purposes connected with the activities conducted by Fiordaliso S.r.l., on the following legal bases (defined as each case arises):

  • consent (necessary for marketing, profiling purposes and/or to transfer your data to third parties or to personalize a user profile on the website);
  • the execution of a contract to which the user is a party (e.g. to send information connected with the services via e-mail and/or text messages and/or any other means of communication, for the purpose, for example, of confirming an order or notifying that modifications have been made to our services, and to receive payments or transfer payments when a product is returned) or pre-contractual measures taken at the user’s request;
  • the performance of legal obligations by which the Data Controller is bound;
  • the legitimate interests of the Data Controller (as specified below).

Your personal data are processed mainly in electronic format, and in some cases also in paper format.

Marketing, advertising and promotional activities and the supply of information regarding products and services, as well as statistical analyses aimed at establishing the degree of customer satisfaction with the services offered, are carried out through traditional channels (such as paper mail and calls via the operator), and also digital automated channels (such as e-mail, text message, browser and social network).

The purposes for which your personal data are processed may, in any event, be made known specifically, as each case arises, in the privacy notice that the Data Controller submits to the user on the page on which the conferment of personal data is requested.


2.3 Legitimate interests of the data controller and/or third parties

As indicated above, Fiordaliso S.r.l. may process your personal data for marketing purposes, having first obtained your express consent, using the contact details provided when you registered on the Site. Nevertheless, in the legitimate interests of the Data Controller, if the ad relates to products similar to those already purchased, you may receive it at your e-mail address without your express consent, provided that you did not withhold your consent to the use in question when you provided your e-mail address or on subsequent occasions (so-called “soft spam” according to art. 130, paragraph 4, of Italian Legislative Decree no. 196/2003 dated 30 June 2003). Similarly, we may process your data without your consent in order to provide the services that you have willingly requested (in order, for example, to assess optimization of the efficiency of our advertising campaigns, to set up, exercise or defend the Data Controller’s rights, or when the processing is necessary in order to prevent fraud on the Site or to guarantee security and proper functioning).



The conferment of personal data to Fiordaliso S.r.l. (in particular, personal details, e-mail address, postal address and telephone number) is necessary in order to enter into the contract for the purchase of products on the Site.

Some of these data may, on the other hand, be of fundamental importance when supplying other services provided on the Site at your request or when performing obligations laid down by legislation or regulations.

The refusal to provide the data necessary for these purposes may make it impossible to execute the contract for the purchase of products on the Site or to provide other services available – such as assistance services – or also, to perform obligations laid down by legislation or regulations in a proper manner.

The transfer to the Data Controller of additional data, differing from those conferred as a mandatory requirement, for the purpose of performing its legal or contractual obligations, or of supplying particular services on request, is, on the other hand, optional and will not influence the use of the website and the services it offers, or the purchasing of products.

Depending on the case and whenever necessary, you will be duly informed, as each case arises, of whether the conferment of your personal data to the Data Controller is mandatory or optional. We will point out whether the transfer of your data is mandatory or optional with a notice (“please fill in this field”) or by means of a specific character (*) indicating that the information is mandatory or merely data required to provide services and permit products to be purchased on the Site. We remind you that failure to supply personal data when optional will not subject our users to any obligation or disadvantage them in any way.



Your personal data will not be transferred abroad to countries that are not members of the European Union and are unable to guarantee that the interests of individuals are adequately safeguarded. If it should prove necessary to do so in order to provide the services requested (for example, with certain processing operations that may be delegated out to suppliers who do not operate within the European Union) or in order to enter into a contract for the purchase of products, we assure you that transferring data to countries that are not members of the European Union and are unable to guarantee adequate standards of protection will be conditional on Fiordaliso S.r.l. and the subjects concerned entering into specific contracts containing appropriate protective clauses and guarantees capable of safeguarding the personal data provided (e.g. standard contractual clauses approved by the European Commission) or on other requisites laid down by applicable Italian and European legislation being met.



Users are entitled, at any time, to obtain confirmation as to whether or not personal data regarding them exist and to receive them in an intelligible form.

Data Subjects are entitled to be given an indication:

  • of the content and origin of the personal data;
  • of the method applied in the event data are processed with the use of electronic tools;
  • of the purposes for which data are processed and the methods adopted;
  • of details identifying the Data Controller and data processors;
  • of the storage period envisaged for the specific categories of data processed;
  • of the subjects or categories of subjects to whom the personal data may be transferred or to whose attention they may be brought, when acting as processors or persons in charge of processing.

Data Subjects are also entitled:

  • to have data up-dated, rectified or, when in his or her interests, supplemented;
  • to have data processed (e.g. in contravention of the law) deleted, rendered anonymous or the circulation thereof restricted, including any information that need not be kept in relation to the purposes for which the data was collected or subsequently processed;
  • to data portability to another Data Controller;
  • to oppose processing (e.g. for the dispatch of advertising or direct marketing material or in order to carry out market research or for commercial communication purposes);
  • to oppose any automated decision-making process (including profiling);
  • to revoke any consent given, when envisaged (it is to be noted that the revocation of consent will not prejudice the legitimacy of processing based on the consent conferred before it was revoked);
  • to receive confirmation that the operations referred to in the previous paragraphs have been brought to the attention, also with regard to their contents, of the subjects to whom the data were transferred or disseminated, apart from cases in which this obligation proves impossible or requires means that are evidently disproportionate to the right being protected.

This information is set out, partly, in our Privacy Policy

The right to oppose the processing of personal data for marketing purposes can be exercised in connection with both so-called automated contact methods (e.g. e-mail, text message, WhatsApp or other social media, etc.) and traditional methods (paper mail and telephone); this right may be exercised either wholly or partly (e.g. only in connection with communications transmitted by paper mail or telephone, or by opposing solely the transmission of promotional communications with the use of automated tools such as e-mail, test message), also on your own initiative through the specific services made available to the user (e.g. by de-selecting the relevant tick box in the newsletter).

In order to exercise the aforementioned rights, users may write to the processor responsible for responding to users exercising their rights, by emailing servizioclienti@artedeimercatanti.com, indicating ‘Privacy’ as reference.

Finally, please note that the Data Subject is entitled to make a claim to the Italian Data Protection Authority either in order to exercise his rights or in connection with any other matter relating to the processing of personal data.



For purely organizational and functional purposes and those strictly connected with and linked to the supply of our services (including the sale of products), your personal data may be made available to third party companies having contractual ties with the Data Controller and providing specific services, in their capacity as Data Processors (for example shipping agents or companies conducting marketing activities or providers of marketing services). These subjects, acting as Data Processors, will process your personal data exclusively on behalf of Fiordaliso S.r.l. and exclusively for the purposes indicated in this Privacy Policy and, in any event, within the scope envisaged by the law and in accordance with any consents that you may provide.

Your personal data will not be transferred, communicated or passed on to third parties for purposes that are not authorized by law or without your express consent. In addition to the companies that act as Data Processors, personal data are also made available to third parties (autonomous data controllers) who process the data autonomously, solely for the purpose of executing contracts for the purchase of products on the Site and for additional purposes linked to the supply of the services requested by the user (for example, in purchasing transactions, the bank providing electronic remote payment services, by means of credit/debit card).



Your personal data are processed for the length of time strictly necessary to achieve the purposes listed above.

The following criteria are adopted to establish the storage period:

  • specific legislative provisions
  • the period for which the user subscribes to the newsletter (for marketing purposes), until such time as the subscription is revoked;
  • tax legislation with regard to the processing of data of an administrative-accounting nature (10 years); more precisely, the storage period laid down by tax and accounting legislation applicable is applied to financial data (e.g. payments, refunds, etc.).

With reference to data collected for commercial purposes, details of purchases referring to identifiable users are stored for 12 months (from the date on which this information is obtained) for the transmission of targeted commercial communications (profiling) and 24 months for direct marketing purposes.

The data covered by profiling may therefore be stored for this purpose solely for a period not exceeding twelve months from the date on which they were registered, with the exception of the genuine transformation of data into anonymous form, thereby not allowing Data Subjects to be identified, even indirectly or by connecting to other databases (profiling operations will be carried out using data strictly necessary to achieve the stated purposes).

The personal data of a “registered” user, instead, will be stored for:

  • 12 months from closure of the account;
  • 10 years after the last visit to our website (e.g. access to personal area, purchase by a logged user, etc.), if the user does not close the account.


Finally, the Customer’s personal data may also be kept for the length of time permitted by Italian legislation protecting the legitimate interests of the Data Controller company (art. 2947, par. 1 and 3 of the Italian Civil Code).



For further information on the processing of personal data based on automated decision-making and profiling, you can consult our Cookie Policy.

In any event, if you have subscribed to one of our services (e.g. in the “registered users” section on the website) using authentication methods on social media (e.g. Facebook) or on Google, Fiordaliso S.r.l. may access particular personal data (for example, first name, surname, e-mail etc.) found in the social media account or the user’s profile, in keeping with the operating conditions applying to the platform in question. We may also collect any of your personal data when interacting with third party social media functions, such as “I Like”.



The Data Controller may, once you have been specifically informed, also process your data for purposes in addition to those indicated above, provided that they are compatible with the initial purpose stated when the data were collected. If an additional purpose is incompatible with the initial purpose, your consent must be given and you will be informed in advance so that you can up-date or modify your preferences (following the instructions given), thereby confirming or withholding your consent to the use of your personal data.

Your consent will not be necessary if the additional processing carried out by the Data Controller is based on other grounds for legitimacy, such as compliance with a legal obligation on the part of the Data Controller or the performance of contractual obligations.



This Site and the services it offers are not intended for subjects aged under 18, and the Data Controller does not intentionally collect personal information relating to minors. In the event that information relating to minors is involuntarily registered, the Data Controller will delete them promptly, at the users’ request.



This Privacy Policy is regulated by European law and by Italian law (the Italian Data Protection Act, Italian Legislative Decree no. 196/2003 dated 30 June 2003, as subsequently amended) regulating the processing of personal data of users of this Site.

These legislative provisions ensure that personal data are processed in a manner that respects fundamental rights and liberties, as well as the dignity of the Data Subject, with particular reference to confidentiality, personal identity and the right to safeguard personal data.



The Data Controller will be responsible for modifying or simply revising the Privacy Policy on the Site, either in whole or in part, also taking into account amendments to legislation and standards regulating this subject and safeguarding users’ rights. Users who have subscribed to our services will be notified by e-mail of any amendments or revisions made to the Privacy Policy on the Site, which will, in any event, be made available on the Home page www.artedeimercatanti.com/en/privacy-policy/ as soon as they arise. We therefore invite you to visit this section regularly in order to consult the most recent, up-dated version of the Privacy Policy.



Information on the use of cookies by artedeimercatanti.com

By virtue of the decision of the Guarantor for the protection of personal data, issued on 08.05.2014, this document intends to clarify to the interested User the use of cookies by: www.artedeimercatanti.com as prepared by the Company.


  1. What are cookies

Cookies are small text strings that the sites visited by the user send to their terminal (usually the browser), where they are stored before being re-transmitted to the same sites at the next visit by the same user. During navigation on a site, the user can also receive on his terminal cookies that are sent from different websites or web servers (so-called “third parties”), on which certain elements may reside (such as, for example, images, maps, sounds, specific links to pages of other domains) present on the Site that the same is visiting.

Cookies, which are usually found in users’ browsers in very large numbers and sometimes with features of long temporal persistence, are used for different purposes: computer authentication, session monitoring, storing information on specific configurations regarding users accessing the server, etc.

  1. Types of cookies used

The types of cookies used by the site artedeimercatanti.com are indicated below:


Technical Cookies

This type of cookie allows the correct operation of some sections of the Site. They are of two categories, persistent and session:

  • persistent: once the browser is closed they are not destroyed but remain up to a preset expiration date
  • session: they are destroyed every time the browser is closed

These cookies, always sent from our domain, are necessary to display the Site correctly and in relation to the technical services offered, they will therefore always be used and sent, unless the User modifies the settings in his browser (altering the display of the pages of the Site).


Analytical Cookies

The cookies in this category are used to collect information on the use of the Site. The Company reserves the right to use this information to develop anonymous statistical analysis and improve the use of the Site, so as to make the content more interesting and relevant to the user wishes. This type of cookie collects anonymous data on the activity of the user and how it arrived on the Site. The analytical cookies are sent from the Site itself or from third-party domains.


Third-party cookies

The presence of these plugins involves the transmission of cookies to and from all sites managed by third parties. The management of the information collected by “third parties” is governed by the relevant information to which reference should be made. To ensure greater transparency and convenience, the web addresses of the various information and cookie management methods are given below.

  • to request information through social network accounts;
  • to carry out a statistical evaluation of the use of the Site through Google Analytics. Google Analytics is a web traffic analysis service provided by Google that helps to understand how visitors interact with the contents of the Site. Google Analytics uses a set of cookies to collect information and generate website usage statistics without personally identifying the individual visitors.
  • for using Google Adwords. The AdWords conversion tracking feature also uses cookies. To help us keep track of sales and other conversions, a cookie is added to a user’s computer when that user clicks on an ad. This cookie lasts 30 days and does not collect or monitor information that can personally identify a user.


  1. Third-party cookies information

We use different service providers (Google, Facebook, Twitter, Instagram) which, to provide their services, can place cookies on your browser when you visit our Site.


  1. Purpose of the processing

The data that the interested User transmits to the Company will be processed for the following purposes, connected to the service offered and exclusively within it:

  • for insertion in the registries in the company’s IT databases;
  • for the elaboration of internal statistics;
  • for issuing transport documents, invoices and credit notes;
  • for keeping ordinary and VAT accounting;
  • for the management of receipts and payments;
  • for the delivery of the products ordered on the Site
  • for interaction with social networks;
  • to send commercial information relating to the services offered by the Company and to available news (new products, new customizations, limited offers, etc.);
  • for the exchange of communications concerning the economic, administrative and commercial activity of the company (via telephone, post, courier, e-mail);
  • to meet the obligations set by law, regulations, EU legislation, civil and tax laws.


  1. Processing methods

The treatment is carried out by means of the operations or set of operations indicated in art. 4 paragraph 1 letter. a), of the Privacy Code, that is, through the collection, recording, organization, storage, consultation, processing, modification, selection, extraction, comparison, use, interconnection, blocking, communication, cancellation and destruction of data.


Processing takes place both with IT tools, including automated ones, and with analogue tools, adopting the appropriate security measures, aimed at preventing illicit use or loss of data, as well as unauthorized access.


  1. Types of data

Navigation Data

The computer systems and software procedures used to operate this Website acquire, during their normal operation, some personal data whose transmission is implicit in the use of Internet communication protocols.

This information is not collected to be associated with identified interested parties, but by their very nature could, through processing and association with data held by third parties, allow users to be identified.

This category of data includes the IP addresses or domain names of the computers used by users connecting to the Site, the URI (Uniform Resource Identifier) addresses of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numeric code indicating the status of the response given by the server (success, error, etc.) and other parameters relating to the operating system and the user’s IT environment.



This site uses cookies, as specified in paragraphs 1 to 4.


Data voluntarily sent by the user

If the User sends communications to the Company, the relative address is acquired, as well as any data contained in the communication.


  1. Nature of the provision of personal data

The provision of data to the Company is mandatory, as necessary for the provision of the Service to the User, for the purposes referred to in point 1. Failure to provide the data, therefore, will result in the impossibility of providing the Service offered by the Company


  1. Communication and dissemination of personal data

The personal data of the interested User may be disclosed to third parties, where necessary:

To all subjects, public and private, to whom access to the personal data of the interested party is recognized by law or by order of the administrative and / or jurisdictional authority

To the persons in charge of processing, to the employees, collaborators and suppliers of the Company, within the scope of their duties and of the existing contractual relationship, for the execution of the contractual obligations with the interested User

To the companies that produce the goods purchased by the interested User on the site artedeimercatanti.com, where necessary for the use of the asset by the interested User

To post offices, freight forwarders and couriers, where necessary to send documentation or other material to the interested User

To legal, public and private subjects (for example with non-exhaustive list, legal or commercial offices, Chambers of Commerce, Authorities, etc.), where necessary for the performance of the activity carried out by the Company for the purposes stated in point 1

Banking institutions for the management of receipts and payments

The data are not subject to disclosure.


  1. Rights of the interested party

Pursuant to article 7 of the Privacy Code, the interested party has the right to obtain confirmation of the existence or not of personal data concerning him, even if not yet recorded, and their communication in intelligible form.

The interested party has the right to obtain the indication: a) of the origin of the personal data; b) the purposes and methods of processing; c) the logic applied in the case of processing carried out with the aid of electronic instruments; d) of the identification data concerning the Data Controller, data processors and the designated representative pursuant to Article 5, paragraph 2; e) the subjects or categories of subjects to whom the personal data may be communicated or who can learn about them as appointed representative in the State, managers or appointees.

The interested party has the right to obtain: a) updating, rectification or, when interested, integration of data; b) the deletion, transformation into anonymous form or blocking of data processed in violation of the law, including data which does not need to be kept for the purposes for which the data was collected or subsequently processed; c) the attestation that the operations referred to in letters a) and b) have been brought to the attention, also with regard to their content, of those to whom the data have been communicated or disseminated, except in the event that such fulfillment occurs it proves impossible or involves a manifestly disproportionate use of resources with respect to the protected right. 4. The interested party has the right to object, in whole or in part: a) for legitimate reasons to the processing of personal data concerning him, even if pertinent to the purpose of the collection; b) to the processing of personal data concerning him for the purpose of sending advertising materials or direct sales or for carrying out market research or commercial communication.

These rights may be exercised by the interested party with a request addressed without formalities to the Owner to whom suitable reply is provided without delay.

The request addressed to the Owner or manager can also be sent by registered letter or e-mail to the following addresses:


Fiordaliso s.r.l., Via Giuseppe Paolini 11/D – 59100 Prato (PO)


  1. The data controller

    is the Company Fiordaliso s.r.l., with its registered office at Via Giuseppe Paolini 11 / D – 59100 Prato (PO) – ITALY, P.IVA IT-01948650971


  1. Update

This information is subject to changes and updates, therefore the User is invited to consult it regularly.